Every plan includes rank tracking, keyword research, site audits, reports and alerts. Plans differ in how much you can track and how often we check. Prices in Canadian dollars.
For one website and a look every two weeks at where it stands.
Start freeFor a business that wants to watch its rankings every week.
Choose StarterFor a marketing team or a small agency with a handful of clients.
Choose ProfessionalFor agencies reporting to many clients under their own brand.
Choose AgencyEvery plan has the same core tools. What grows is how much you can track, crawl and report on, plus report branding on Professional and Agency. Limits are per organization.
| What changes by plan | Free | Starter | Professional | Agency |
|---|---|---|---|---|
| Tracking | ||||
| Websites | 1 | 5 | 15 | 50 |
| Users | 1 | 2 | 5 | 15 |
| Tracked keywords | 25 | 500 | 1,500 | 5,000 |
| Rankings re-checked | Monthly | Weekly | Weekly | Weekly |
| Google positions tracked | Top 50 | Top 50 | Top 100 | Top 100 |
| Competitors per website | 2 | 3 | 5 | 5 |
| Research | ||||
| Research lookups per month (new data; answers cached in the last 30 days are free) | 10 | 250 | 400 | 1,000 |
| Site health | ||||
| Site audit pages per month | 500 | 10,000 | 100,000 | 500,000 |
| Reporting | ||||
| Reports per month | 2 | 20 | 100 | 1,000 |
| AI assistant questions per month | 5 | 50 | 200 | 1,000 |
| Report branding | — | — | Your logo | White label |
These come with every plan, Free included.
Anything else? Write to us and a person replies the same business day.
One keyword in one city on one device. "emergency dentist" tracked in Toronto on desktop and mobile is two. You can pause any of them, and paused keywords don't count.
Free re-checks each keyword once a month, Starter every week, Professional every week and Agency every week. Free and Starter read the top 50 Google results; Professional and Agency the top 100. New keywords are always checked within minutes of being added, on every plan.
Yes. Upgrade whenever you need more keywords or websites; the new limits apply right away. Downgrade at the end of your billing period. Your history is kept either way.
No. The free plan is free for as long as you want it, with one website and 25 keywords, re-checked monthly.
Rankings and search volumes come from live Google and Bing results in the country and city you choose. Clicks and impressions come from your own Google Search Console once you connect it. Page speed comes from Google's PageSpeed Insights.
Yes, on any paid plan, from Organization → Billing: 500 more keywords for $39 a month, an extra website for $9, an extra user for $9, and daily checks (top 20) for 500 keywords for $49. Add-ons follow your plan's billing period and can be removed any time.
The Agency plan is built for it: 50 websites, 5,000 keywords, 15 users and white-label reports. Need more? Add websites, keywords and users as add-ons, or for a custom plan, talk to us.
Track 10 keywords today. Take the next step the day you need more frequent checks, more websites or your own logo on the reports. Your history comes with you.